music album pormotion posters purpose and effect

The kings of Leon poster is very effect for different reason. The creator of the poster clearly put a lot of thought into it to give everything we see a purpose and meaning. The main thing we notice is the picture in the middle. This is different to most images we would see within the indie genre as it fits more within the rock style imagery. However, the reasoning behind this could be to show how the band are developing themselves, and willing to experiment with their music. The picture stands out further through the use of the eagle mixed in with the band members faces. This is a creative way to symbolise and play on the title of 'the night'. Furthermore, this is emphasised again through the colour scheme being a pale lime green, one in which most people associate with night vision goggles. In addition to this, it also adds a meaning to this, it also creates a better meaning of the album being darkness. This allows the audience to understand that the album may target some dark themes. This is effect to the audience as they will be able to make a connection of the picture to the album name making it more likely to stick and be remembered.  

The title of the band is clearly placed on the top of the poster which is one of the first things we see. When it comes to the positioning on the poster, we mainly look straight at the image and then the information below as it is easy to miss what is about it. However, due to all the texts being on a black back ground we are more likely to see it. This is used to a greater extent by using the text as white on black which stands out from the rest of the colour scheme on the poster.

The same effect is used on the release date, due to it being another main factor of the poster; we see another class of red on black. This is something else in which will draw the audience in as it stands out. The purpose behind this is to give information to the audience about the band and key information they should remember, by making the release date stand out it will be more likely for fans to do this.

The use of the font can be effective too as we see the entire poster written in something similar to a coding font. This can be linked to cctv or computers to express the theme of danger and unpredictable. This can create the effect of how the band are trying to be rebellious and creative through linking cctv and computers to criminals, giving the rebellious edge. 

production diary 1

Today was our first day of filming. For our first day it was productive considering we unfortunately didn't get as much footage as planned. We met up with our cast (kevey and Nic) and went filming our prologue in Ferry Meadows. Over the period of 3 hours we shoot the arguement and BMX track. This footage will be edited together as be used as rough cuts and focused on until we are able to get out next lot of footage. 

shooting main band checklist

equipment:
3 camera - one main, 2 extra
slider
tripods
lights

2 guitars if possible - do able with 1
drum kit
drum sticks
microphone
microphone stand
amps

costujmes
black sheet
stage platforms

album poster draft 1

Questionnaire:

Age: 17

Favourite genre: Rock

Notice any themes in the poster?

Dark colours

What do you like about it?

It is obvious who the main character

Whats missing?

social media link

Anything you would improve?

Text writing in similar colours

Any other comments?

N/A

Age: 18

Favourite genre: Rock/punk

Notice any themes in the poster?

No

What do you like about it?

The effects on the image to blur out the faces

Whats missing?

Album title

Anything you would improve?

Include album title

Any other comments?

N/A

Age: 19

Favourite genre: pop

Notice any themes in the poster?

dark colours

What do you like about it?

how the band blends in with background

Whats missing?

album title

Anything you would improve?

include album title, possibly more information on the bottom

Any other comments?

N/A

Age:18

Favourite genre: rock

Notice any themes in the poster?

shadows/blurred/darkness?

What do you like about it?

the name of the band and how they stereotype the rock target audience.

Whats missing?

key information on the bottom i.e. single names

Anything you would improve?

include more details about the album

Any other comments?

Missing title name 

Age: 18

Favourite genre: metal

Notice any themes in the poster?

Hidden identity

What do you like about it?

interesting layout 

Whats missing?

details about the album

Anything you would improve?

include more album details 

Any other comments?

N/A

creating effects in photoshop

Smoke effect:

I wanted to create a smoke effect as i thought it would look interesting to see a figure either coming through smoke or fading into smoke. I started doing this by drawing grey in random directions over the page. I then had my layout for the smoke background. I began to use an effect could radical blur which gave me the faded smoke look i wanted. I then used another effect called wave to smudge it in different directions. 

After that i added some colour to the smoke. I wanted to add colour as i thought that it would add a nice effect to the smoke and make the image stand out more and draw attention the what is it surrounding, in this case it is Nic.

I then blurred the two layers together and and got a dark grey smoke with a clashing red smoke. I trailed the effect with my chosen final image of Nic on a black background. After this i was able to start messing around with the image to see if i could make it look as if he was coming out/fading into the smoke.

I looked into the distort effect and selected just Nics face. It worked well to an extent but i thought it would look better if the rest of him blended in as well. I did a blur effect on his body but again it didn't look right with all the effects so instead i did a distort effect on all of Nic but made his face more blurred than the rest of him to achieve my desired theme. 

Action Plan

Action plan from charlie1901

The action plan is basically a schedule in which we will follow before we begin to film. This plan is essential to us as it will give us a basic schedule to follow in order to keep up with deadlines through the use of a checklist and due by dates. The action plan will follow pre-production mainly, as it is about creating the scene using cast, costumes, locations, props etc. After the action plan we will begin using our shooting schedule. 

band name

After looking at different kind of bands within the rock/punk/metal genre we found names that had some sort of deep meaning to them. After doing some small research we chose the name empire Antarctic. empire carrying associations of power and control, while Antarctic has associations of being cold and isolation which could represent the band themselves. 

Record Label

This is the record label i created in order to produce the model release forms for the music videos. I choose a simple colour scheme as it would make I decided my company would be independent meaning it is less well known and the band image would be more important. 

 

sound planning

Prior to filming we decided to go to the room to make sure that we could get a rough idea of how to video would play out. In order to do this, we need to get the equipment ready along with the band and make sure that the band could hear the music in the background whilst playing along to give a realistic view. When it comes to the actual filming, if the band are unable to hear the music they may be off beat which will mean more attempts of filming in order to make sure everything flows better when coming to the next stage of editing. 

Stage plan

This is the stage plan for our production. It states where people will be standing, what the main colour scheme will be in the room, where the lights will be, and where the cameras will be.

mise-en-scene

Before filming we went to the room in which we had booked in order to start planning out what would give a convincing realistic view of a band performance.

To begin with we were trying to get in on a sound check with a band we knew. The reason we wanted this is because we would have had many more conventions of a rock music video as we would have an actual band who could play, a crowd, lights, stage, and it would be all filmed in a nightclub which would have made the performance more realistic and entertaining to watch. However, as their next gig was so far away and with a fast approaching deadline, we choose to stick to available locations in the school. We did originally book out the school hall and hoped we could get a stage to help gain the necessary codes and conventions of a music video. We were given our ideal room of the drama studio instead. This made it a lot easier for us when we filmed as it  already had lights, stage 

shooting schedule

Shooting schedule for music video from charlie1901

model release form

Model release form from charlie1901

Above is the model release form for my group. In this form it states that the name of the actor gives the stated names CHARLIE BRETT AND HARVEY MODEN permission to use any footage/photographs taken in the following locations and publish online when necessary. This is essential to be signed and read through by the following for legal reasons. 

animatic finished version

           

animatic rough draft

            

storyboard

Storyboard music video from charlie1901

album promotion flat plan

This is my flat plan for the album promotion cover. 

Colour schemes:

It is very simple and follows a simple layout. I choose to use plan black for the surrounding background as it is one of the main colours associated with punk which will help entice my audience. 

Photos:

The picture in the middle is the same as the one I plan to use on my digipak album cover. 

Typography:

With the typography i chose to put the band name on the poster twice. This is for the effect of making it stand out and become remember able to the audience. This effect will also be created through the use of capitals throughout the poster. 

Information:

The poster needs to contain key information so the audience are aware of what to look out for. Key conventions include the band, release date, tour information and upcoming singles. I included all of these in the poster making sure it all stands out. All the information will be displayed in similar colours to the the RIVALS album name which is orange and red. 

album digipak flat plan

This is my digipak flat plan.

Themes:

The main theme is no identity. I choose this theme as it was an idea to match with our music video idea. In all the images above I chose to make all the faces either distorted or blurred to keep this theme. I think one of the pictures which wont work is the CD holder panel which is more cartoon to the rest of the images. However, i think it may work if i can keep the colour scheme the same and maybe make that stand out. 

Colour schemes:

Like the promotional poster i choose to use a very basic colour scheme. This will include dark blues, grey, and black. The idea I had was to stick to dark colours which will 

Typography:

locations

One of the locations we needed was a cafe. This was so we could shoot the scene in which the main character sees his ex with a new partner and causes problems from that point on wards. We are currently looking into the location of Nene Valley Railway - TurnTable Cafe as we have easy access due to being employed by the company. However, there is till no guarantee but this location would be ideal.                                                                                          

The next location we were looking at was the bridge literally next to the cafe. This location would be one of our best options as it means we would be able to film multiple scenes of the narrative and would be a lot easier when it comes to time, equipment and cast. However, the same issue occurs that there is no guarantee due to it being a public attraction. There is also the issue of safety as the company would have to be allowed to let us use the site for personal use and as it being a railway, there will also be safety precautions that need to be taken into place.  

In the chance that we wasn't allowed to use Nene Valley Railway, we looked into other options that were more local for everyone and would regard less ("insert word"). We went to Ferry Meadows and found a bridge that again would be ideal. This location would probably be better in the long run as while it is a public attraction, it isn't owned by anyone in particular. It is always open 24/7 and we would not any permission in order to film there making it more hassle free. The only downside would be getting all the equipment to the location and making sure all the cast will know what bridge it is and there way to the bridge, as there are multiple options within the park.                                                                      

For the intro to our music video, we shoot a scene at a box track after the couple have a fight. We choose a box track as it we considered it to be a creative way to presents the credits. We suggested the credit being on the hills to disappear as the bike went over them. This scene is still in discussion as we are currently struggling to link the bmx track in with the narrative. Although as it is in discussion we did try to find locations in the possibility of using it. Again, for ease we found a track that was local to everyone in Orton, and was quiet the majority of time. 

For the main part of the video we would need a place in which we could film the band performing. This would stick to the conventions of a music video. We tried to contact multiple companies such as a club called "Met Lounge". Due to having connections with a band who play there a lot we were told we may be allowed in during a sound check. The only down side to this was that it wasn't until January and so would be out of our time limit. We have still kept the opportunity available as if there is a chance at a later date, we considered filming some of it and using the footage to present an audience watching the band. 

As we were struggling for locations for the band due to companies needing payment out of a budget we didn't have, or being fully booked, we decided the school would have to be a last resort; even if it wasn't what we wanted. We looked at the main hall, (which now has black background and curtains)  and the drama studio. To match the codes and conventions of a rock music video, the main hall is a room in which we really didn't want to use, as it is clear to the audience it is a school not a arena etc. However, the drama studio would be useful as it is spacious, has lighting, has a stage, and would help us to convey a real music video without much difficulty. These locations are not ideal for our initial idea but will work if needed. 

costumes and props

The costumes are a main part we needed to focus on. When it comes to rock, metal, punk genre the clothing is one thing people will look at and instantly relate to. The band will most likely dress the same as its audience. They will have similar interests and it will be easy for them to connect due to this key feature. The clothing style is particularly black, whether that be shirts, tank tops, jeans, shoes, make-up etc. All the clothing should be focused on dark clothing to keep in theme with the genre. In addition to the clothing, the band will usually have tattoos and piercings to have their own unique flair. This again is connection they will have with the audience, in which they make themselves recognised by standing out. 

Most clothing worn by bands will be dark or deep colours i.e.  black, purples, orange etc, but nothing flashy. They will usually wear ripped jeans, trainer/converse shoes i.e. Vans. They also tend be to known for wearing branded tops with other well known bands on such as Nirvana or Bring Me The Horizon. 

The clothing in which will be needed isn't difficult to find and is relativity simple but will help gain attention, therefore, this will need to be a main focus and chosen correctly to be successful.  

The props are another thing in which has to be right. Almost all bands found in this genre will consist of a drum, bass guitarist, and a singer/guitarist. The equipment we use has to fit the genre. In this case we would expect to be using electrical guitars rather than acoustic so nothing looks out of place. Furthermore, in most music videos of the rock genre, it is typical for the band to be seen playing whether the location is, so without equipment, we won't be able to follow the conventions and will also throw the performance off.

My performance
In my product I will use consider the costumes and props as all the visuals will be what will keep the audience entertained. If they don't follow the genre conventions then people may becomes disengaged and will lose interest very quickly. I have decided to use band T-shirts such as Nirvana, snap back, dark coloured flannel tops i.e. black, black and dark red guitars, drums etc.