Evaluation 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

The main products I created was a digipak, album promotion poster, and music video. Due to the genre we had chosen being rock we tried to stick to as many conventions as possible while trying something unique that still presented rock. In my digipak I chose to use the theme of no identity. 

No Identity

I did this on the digipak and poster through Photoshop by making sure that all of there faces were either broke, blurred, or somewhat distorted. I wanted to use this theme as I personally felt like it had a strong connection to not only the song but also the ideas in which we had for the song. 

Colour scheme

In addition to this, I also focused on the colour scheme. The colour scheme to me was an important factor as it would be an influence to our target audience. To start with I tried using blues but after gaining audience feedback that the blues weren't connection with the genre, I changed I decided to change the colours to burnt red and oranges which suggests anger, war, and danger which is something commonly expressed in the rock genre. However, this being said, i also focused purely on black and white with very little colour within all my photos. The reasoning behind this is again linked to my music video narrative. 
In my music video we targeted mental health. We chose suicide and the use of the black associates with death. I did this because it adds to the effect of the message of how we interpreted the song. I wanted to make a point not only in the colour scheme but also in the photos of people being broken. Through the use of the theme of no identity and colour scheme I made a 

                

music video

         

This is the final product.

My music video was success and unsuccessful in many ways. The first being through the narrative. The narrative was one of the parts I was most proud of as I believe it was well thought out, it followed a simple but effective structure, and had a powerful meaning behind it. The narrative follows the story of a young boy who has just broken up with his partner to then kill her, her new partner, then himself. Through the story we see a theme of self destruction, and whilst it may only be short we feel somewhat sorry for the main character. The storyline is not only presented in the narrative but only in the footage of the band as its told from their body language including no eye contact, physical distance from each other and no physical contact in which we see in most music videos, and anger. 

These themes are emphasised to a greater degree with the colour schemes. For example the use of red whenever the main singer is angry to add to the effect of the lyrics. This allows the audience to understand on a deeper level the meaning of the song we are trying to interpret but also the emotion behind it.                            

effects on video

I started editing the music video from the footage we got from our last filming day. I decided to mess around with some of the effects available to use. I found a close up of the front man singing and did a trial of a ghosty affect. In my opinion it looked really good and could be used at certain points to give a different edge to our music video rather than being just plain colours. Due to use not having many different creative shots as we wished when filming this could be used to keep the audience engaged. However, I don't think this should be used to often as it will lose its entertaining factor with the audience and become boring like any other shot if it is used too much.

I used the orange tint on this edit to show the anger and rage in which we are trying to portray in the song. I like this shot as the colour works well with the body language and performance which gives a more physical effect.

I wanted to use this shot to represent a mirror. The main character is meant to be looking into the mirror and being to regret his choice to get into a new relationship to which he knew his partner was cheating. We see the colour change as a light to dark to give this transition of regret. 

digipak final draft

This is my final digipak. I made many correction and edits to this product. I changed my colour scheme completely to fit in with the genre and gain the interest of my target audience better. I have also added the name of the band and album name down the spin, along with snakes to match the new single 'and the snakes start to sing'. 

production diary 3

After the 3rd day of filming we were hard working and spent roughly 4 hours recording footage of the band in the drama studio. We planned initially to use the main hall, but luckily we received the drama studio last minute which meant we could use better lights, stage, and black curtains to give a better performance.

rough cut

This is our first trial at the music video. We wanted a very quick video edit just to get a rough idea for performance, sound, lighting etc. 

digipak draft 2

This is my second digipak. I made the improvement of adding a title of the album.