secondary audience research

Classifying my audience audience:

Demographic:

• They will be majority of the time in their mid teens to late teens (15-21). It tends to be popular at this age group as it allows people to experience their rebellious stage and put their actions towards music. 
• This genre attracts an equal division of males and females.
• Their sexual orientation will mainly be straight males or lesbians, their tends to be little straight females who are into the rock genre. 
• occupation. Most people who listen to this music won't be high in class meaning their jobs will tend to be middle or lower class.
• They will tend to be on a lower income rather than higher. People on higher incomes will be on the higher end of the spectrum and listen to music such as jazz. 
• They may tend to have a good education. however, most people who listen to it will stereotypically be uneducated and not care to much for their education as it will be their rebellious stage and so school will seem like a minimal priority.
• religion. Most people will be non religious when listening to this genre due to it being referred to as "the devils music"

Psychographic:

Attitudes:
Beliefs:
Interests:

Primary Audience Research

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I created this questionnaire and sent it to multiple people. I received 12 responses already. This is enough responses for me to evaluate efficiently and reflect properly on people comments to then proceed onto my music video ideas. 

Question 1:

I asked this question as I could gain information about what peoples favourite genres already were. This information would help me as it would give me examples of what people liked in other music videos in later questions. However, it seems to be that the most common responses where from my target audience which is also helpful as i can pick up on key themes which viewers like and dislike and assume the responses are about the rock genre.

Question 2:
I asked this question to get see if people had seen music videos before. BY asking this it meant I could tell if people had knowledge of them, which would be helpful in future questions. By looking at the results, only one person hasn't seen any music videos. This could be both an advantage and disadvantage. The advantage being that they will not have any knowledge so may have ideas on what they would see to engage with a new target audience. However, the disadvantage is that it will be difficult for them to tell me what they do and don't like, meaning it will be hard to get quality feedback. 
Question 3:
I asked this question as I was able to see how many people used certain sites. By asking this, i was hoping to see if it would affect the types of videos people would watch, such as youtube watchers tend to be younger viewers and may be into rock music, whereas TV watchers may be older people who like old style pop such as U2. However, from this research it is evident that stereotypes still occur as prior to question 1, i found out the age range was around 18-21 years old, and this research supports that they commonly watch youtube. 
Question 4
The reason I asked this question is similar to question 2. I would be able to see how often people watched music videos and be able to evaluate how useful their knowledge and feedback would be. However, due to the majority watching these questions more often than not, it means they should give quality information as to what they like and dislike and as to what would make them watch music videos more regular. 
Question 5:
I asked this question as it allowed me to gain quick feedback as to what i considered to be some of the most important features in music videos. I looked at performance and by asking people how important performance was for the watcher, they seemed to agree with my opinion, making this a focus point.
Question 6:
I asked this question as it allowed me to gain quick feedback as to what i considered to be some of the most important features in music videos. I looked at cast and by asking people how important cast was for the watcher, they seemed to agree with my opinion, making this a focus point. However, some people have disagreed meaning I will have to take notice of this and make it less of a priority compared to the performance side.

Question 7:
I asked this question as it allowed me to gain quick feedback as to what i considered to be some of the most important features in music videos. I looked at costumes and by asking people how important costumes and props was for the watcher, they seemed to agree with my opinion, making this a focus point.


Evaluation:
What i have gained from this primary research is feedback from my target audience as to what they would like to see and what they wouldn't want to see. This will make my production better as it means i have information to base it around and hopefully create an effective and quality music video which engages and draws in new audiences. 

Target audience reflection

Reflection

Based on the prior research this will affect the further decision i make on my project. I will have to make sure that the audience can create a connection to the band through their common interests. This can be something as simple as a Nirvana band T-shirt. The band will obviously have to follow the conventions of a rock video by using electric guitars - preferably in black, and a drum kit which again should be dark colours. I will also have to make sure that the locations are right. In this case, due to my project being a rock video, the band will have to be performing during a concert or showing some what engagement with an audience. They will also need to fit the part by common features such as piercings or tattoos. They will need to be rebellious. 

I am very confident that my choices will engage with the audience as I believe that it will be fairly simple to cooperate these ideas into my music video. I know many people who listen to rock music and would be happy to be involved and show how they would express themselves through the video. This will work as an advantage as i'm hoping that it will make a better connection between our band and target audience so they are entertained through the short video. 

primary audience

Stereotypical audience 

Likes: 

• music such as rock, punk, metal
• dark clothing
• snakes
• piercings
• tattoos
• unique hairstyles
• fast food
• black
• graffiti

Dislikes:

• old people
• babies
• animals
• flowers
• pink
• princesses

Hobbies:

• Skateboarding
• Plays guitar, drums, or sings
• hardcore sports such as boxing or ice-hockey
• race cars 
• drinking 
• drugs
• concerts
• mosh pits
• vandalising
• crimes

Andrew Goodwin Theory

Who is Andrew Goodwin?

Andrew Goodwin is a  director of music who noted that music videos contain certain elements. These are:

1. Music videos more often than not tend to include a demonstartion of typical genre characteristics. 
• i.e. a video of a stage performance is typical for a metal video
• tend to be influenced by horror films
2. There are frequent references to the notion of looking and the voyeuristic treatment of the female body
• the notion of looking is includes men or women being portrayed seductivly or if there is eye contact with the camera
• voyeurism is widely used to sell the artists music through sex appeal
3. There is a relationship between the music and visuals, for example, the tone of music is reflected in the visuals through the speed of editing and colours etc.
4. The demands of the record label will include the need for lots of close ups of the artists and the artists may develop motifs which reoccur across their work. the artist will basically follow a bran such as Jessie J and the constant close up of her lips.
5. There are often intertextual references to films, tv programs, other music videos etc. 
• intertuality in The Wombats "my circuitboard city" refercing a video game

These are all shown in Jessies J's price tag video.

1. Bright colours, flashy gimicks, dance moves, body language, flashy clothes, comedy aspect (Jessie J as a clown
2. Jessie J being used for sex appeal by wearing minimal clothing to attract an audience.
3. The video istelf focuses on how people are controlled by money gives references through the typical "money growing on trees"
4. The use of close-ups to Jessie J on her lips. This makrs her brand.
5.  Music artist being a firgue on amusic box.