What are music videos?
Music videos are a short film that is based around a song and creates a visual image of the narrative for both promotional and artistic purposes. Michael Jackson was the first artist to create a music video displaying a short film following the concept of having a start, middle, and end. Music videos will tend to use all artists involved during the recording of the track, however, when it comes to band we may only see the main singer. In modern music videos, they are used mainly for a marketing purpose. Music videos are usually made for a new single or songs in which we would expect to find in the charts.
Why are they made?
They are made for multiple reasons being: promotion, synergy, bigger income and wider outlets. The purpose of these is to mainly see the song and in hope that creating a powerful music video in which people remember will also lead to them remembering the song. It also helps to give the audience more knowledge of the song and connect with the meaning behind it. In addition to this, it helps to entertain the audience allowing them to see popular artists giving a small performance of their song.
Music videos are for everyone. People dont have to be a fan of certain music vto watch a video. However, when it comes to music videos, it tends to be the younger genertaion/teenagers who are known for watching them.
Music videos can be shown on many media platforms. The main one is youtube. However, there are many different platforms and not everyone opts to use yotuube as a main choice. There are programs such as MTV which allows people to watch a series of different music videos on their tv's, or even on music platforms such as Spotify allow artists to share their music video there app. Selena Gomez recently released her new video for "bad liar" which was only avaliable to view for those who are members on the app. This partnerships is an example of syngery as both artists are gaining a broader audience from this.
They are made for multiple reasons being: promotion, synergy, bigger income and wider outlets. The purpose of these is to mainly see the song and in hope that creating a powerful music video in which people remember will also lead to them remembering the song. It also helps to give the audience more knowledge of the song and connect with the meaning behind it. In addition to this, it helps to entertain the audience allowing them to see popular artists giving a small performance of their song.
How do they work?
Music videos work by an artist being signwed up to a record label. This label is then responsible in helping the artist gain publicity and fame through sharing their music worldwide. The artist will have what is known as brand, such as Jessie J is recognizable for her lips, or Lada GaGa is recognizable for her weird style. By producing music videos, it not only gains a wider target audience as more fans will be able to notice newer artists, but also allow fans to gain a deeper meaning to a artists song.
Who are they for?
Music videos are for everyone. People dont have to be a fan of certain music vto watch a video. However, when it comes to music videos, it tends to be the younger genertaion/teenagers who are known for watching them.
Where do we see them?
Music videos can be shown on many media platforms. The main one is youtube. However, there are many different platforms and not everyone opts to use yotuube as a main choice. There are programs such as MTV which allows people to watch a series of different music videos on their tv's, or even on music platforms such as Spotify allow artists to share their music video there app. Selena Gomez recently released her new video for "bad liar" which was only avaliable to view for those who are members on the app. This partnerships is an example of syngery as both artists are gaining a broader audience from this.
When are they released?
Most music videos are used as teaser for their fans/target audience. The band may have a new album on its way out, so prior to this they will release singles which instead of being listened to on apps like spotify they will release a music video making the band eager for more. This will help build up the hype for the new album, which hopefully will results in a bigger sale.
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