Music videos help the atrtist in mulyiple ways. The first being that it is a great way to express thwe song to fans using a visual image in which display the meaning behind the song. This tends to connect wioth many fans especially ones that have a deep underlying meaning such as "cardinals by the wonder years". The songs links to death. This creates a deeper meaning when showing the lryics in a video in which the audience can respond to by not only knowing the artist has spoken about something very cmoon in everyones lives but also expressed it and shownt he pain he felt. These kinds of msuic videos will help promote artists as fans will be able to engage with their lryics and form an connection or relationships towards that artist.
However, the other reason is that the artist is able reach a broader audience as they will be able to upload their media onto different softwares in which many people will use. It will also mean that if an audience is looking for a particular genre there music will be an option and hopefully enageg with different viewers.
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